In fact, we insist on doing it to ensure that the logo is functional across all media whether it be for print or digital space. To solve, we convert their logo to vector format. It grows.Įvery now and again we carry out work for a client who had there logo designed before meeting us and in doing so they have a rasterized logo design and not a vector logo design.Ī raster logo design generally looks ugly, is very hard to use and tends to bring down the quality of the branding. Unlike a rubber-band it doesn’t stretch or fray to fit, it changes its physical size altogether so it does not have to stretch.
#LOGO DESIGN STUDIO PRO VECTOR PRINT OUTS SOFTWARE#
Instead of using a pre-determined set amount of pixels, Vector software (like Adobe Illustrator) uses mathematical equations to produce lines and shapes, so a vector graphic can be re-sized perfectly without distortion. That’s why we use vector software to produce our logo designs. When you try to re-size it, it will distort the logo design making it look cheap, unprofessional, blurry and just a mess. If a logo design is made from raster software (like Adobe PhotoShop) then you’ll end up with a rasterized logo design. It needs to look pr istine to build trust Your logo is a beacon for your business.One size to fit on a pen and one size to fit on a car door. You need to be able to print a logo at a variety of sizes.Įg.
This is a big problem when it comes to logo design because: In doing so the rubberband distorts and begins to fray. Its physical dimensions are set and you stretch it to make it fit. When you change the size of a rasterized graphic you’re not making it bigger or doubling its size in proportion, you’re stretching it. Rasterized graphics are great for the production of photos because they produce colour and gradients very well but problems arise when you want to change the size of that graphic. Have you ever tried to resize a logo design and noticed how it starts to look blurred or jagged? That’s because the image file that you’re using is a rasterized file and not a vector logo design file.Ī raster file is one which has a defined set of pixels and data to produce an image and when en-largening it, you’re basically stretching those pixels out of size and shape.